During my work-based experience internship at AWLQ, I worked alongside the Marketing Coordinator to develop my professional communication skills and expand my digital marketing knowledge. I gained hands-on experience in social media management, content creation, photography, and digital engagement strategies. Throughout the placement, I took initiative in researching emerging platforms, contributed to social media campaigns, and refined my ability to produce brand-aligned content for AWLQ. This experience strengthened my ability to adapt in a fast-paced marketing environment and reinforced my passion for the animal welfare industry.